- Strong brand unique selling proposition
- Having very positive online reviews from Agoda
Problem / Challenge
- OTA has a lot of spending power online, so it is difficult to rank for generalistic keywords.
- With a unique design and the high quality services offerings of the hotel itselfs, The Slate has a specific target audience with higher income. This requires accurate detailed targeting in order to reach and capture the right audiences.
- To effectively showcase the hotel design and service offerings on social media, the content and graphics must deliver the hotel USP while being able to engage and capture the audience's attention.
- Strategy: We use a data-driven approach to review the current digital marketing effectiveness, we then have chosen a fire strategy regarding digital media, customize analytics that are optimized for leads/sales generation for the hotel.
- Website: For the hotel to drive more direct bookers through the booking engine and Email, the website and the landing page are optimized for conversion making it easy for visitors to navigate from checking the room availability to making a reservation.
- Google Ads:
- Google search is used to get the hotel website exposed and staying on the search network, allowing the hotel to reach those users who are already searching for a hotel in Phuket or specifically searching for The Slate Phuket. Google display is used to show messages to potential customers at the right place and right time.
- Social media ads: To reach out to the audience on Facebook, we create detailed Facebook Ad targeting using customs and lookalike audience methods. The ads are optimized for each group of audience.
- Social Media management: We plan the posting schedule one month in advance and knowing who the hotel audiences are, we come up with valuable and personalized content that they will like, engage, comment and share.
ABOUT THE SLATE
The Slate is an industrial chic design hotel located near the beautiful natural backdrop of Nai Yang Beach and Andaman Sea. The hotel is uniquely decorated with a variety of original art pieces and locally crafted furnishings, offering a complete artful of industrial beauty and otherworldly experiences. The Slate is just 5 minutes' drive from Phuket International Airport. It is a 10-minute drive from Blue Canyon Golf Course and Mission Hills Golf Club.
Complete digital service for The Slate Phuket.
Social media ads
Social Media management