BYD LOFTS PHUKET
PROBLEM / CHALLENGE
In our pursuit of continuous improvement of their online presence in a very competitive market, we face several challenges:
- Competition online, the hotel is located in Patong which is a very competitive market. Besides the many hotels residing there is also heavy competition from the OTA’s (Online Travel Agents) leveraging the branding of the hotel to make more sales through their channels.
- Independent medium-sized hotel without the support of a larger brand or Brand network.
- The product itself is not a common hotel room but they are spacious high-quality apartments, so it has a specific niche in a higher price segment.
Strategy, lay out the strategy based on the target audience of the hotel. In this strategy, we have taken up the communication style. Target audience Segmentation, & digital marketing channel selection.
Website: had to be optimised for conversions, so many call to actions and optimisation of the flow of the website through heatmapping. Furthermore, a lot of information had to be included from the hotel, …… Booking engine selection & testing for flow optimisation,... Seo optimisation the website for selected keywords for the product in a highly competitive market. Local SEO optimisation growth of 130% in clicks to the website through the google my business listing and google maps.
Reputation management through Google my business, TripAdvisor, Facebook to increase visibility online.
Digital marketing: high focus on brand protection since we generate a lot of visibility through other channels.
Furthermore, to complete the customer journey, we used remarketing for search when previous visitors are searching for more hotels in the area.
Strong remarketing based on previous interactions website & social media. Social media management, content that relates more to the target audience, focus on promotion.
Local SEO optimisation growth of 130% in clicks to the website through the google my business listing and google maps.
Increase in relevant traffic. Very high optimisation scores in Google & FB ads. Averaging in 50% - 60% indirect bookings through the website & email.
ABOUT BYD LOFTS
BYD LofBoutique Hotel & Serviced Apartments is an exquisite property, strategically situatets d about 200 metres away from Patong Beach and other prominent attractions in the town. The luxury hotel and service apartments are renowned for its flawless settings and exemplary services, granting a premium living experience for leisure travellers.
- BYD Lofts has ranked N1 on tripadvisor for Patong.
- The hotel receives multiple rewards from various channels.
Website design, optimization & maintenance
Seo & Local Seo
Social media ads
Social Media management
Marketing automation Marketing automation