PROBLEM / CHALLENGE
In our pursuit of continuous improvement of their online presence to attract direct bookers, we face several challenges:
- Reliance on OTAs - 9hornbills have been losing the long-term strategy game to OTAs for a while, deteriorating their pricing power and profitability.
- Offering a high-end glamping experience set at a higher price range, 9hornbills have a niche target audience.
- Social media platforms are not utilized to showcase 9hornbills unique selling proposition and promote the “experience”.
- Strategy: A clear and measurable approach was made, aligned around a holistic strategy focused on reducing reliance on OTAs and driving more profitable bookings. The goal is to increase direct bookings while making the most of what online travel agencies have to offer.
- Website: For the hotel to drive more direct bookers through the booking engine and Email, the website and the landing page are optimized for conversion making it easy for visitors to navigate from checking the room availability to making a reservation. Including seo optimization booking engine selection & testing for flow optimization
- Local SEO: Maximize effectiveness and increase visibility by bringing up 9hornbills when someone searches for resorts in a specific area through Google My Business, Google Maps and TripAdvisor.
- Google Ads: Set up a basic google campaign to drive more direct bookers and collect data to expand the online marketing campaigns over different channels - set up a marketing automation flow. Since 9hornbills' audience is niche, this requires accurate detailed targeting, A/B testing and continuous campaign analysis and optimization in order to reach and capture the right audiences.
- Social Media Ads: To reach out to the audience on Facebook, we create detailed Facebook Ad targeting using customs and lookalike audience methods. The ads are optimized for each group of audience.
- Social Media Management: We plan the posting schedule one month in advance and knowing who the hotel audiences are, we come up with valuable and personalized content that they will like, engage, comment and share.
9hornbills high-end luxury safari tented villa is nestled on its own hill site. Comprising 10 exclusive tents, each tented villa is set up with luxurious, locally made furniture from sustainable teak forests, and is equipped to function as indoor living for your extraordinary glamping experience. Surrounded by lush gardens and landscapes, 9hornbills offers a 180-degree panoramic view of Phang Nga Bay.
- Strong brand unique selling proposition: glamping, 180-degree panoramic views of Phang Nga Bay, private beach a few minutes away, prime location on Koh Yao Noi
- Exclusive glamping experience: secluded sanctuary that can only be reached via boat
- Rated 5 out of 5 on TripAdvisor
Social media ads
Social Media management