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Three Trending Social Media Tactics for Hotels and Resorts

13 May 2019
Umi Meder

The marketing world of resorts and hotels currently largely revolves around social media. From showing off a room with a view, to nurturing sales and integrating customer service it is all possible on social media. Listed here are a few trends that can be observed in the current world of social media marketing for hotels today.

1. Social Media Influencers

Influencers continue to be the new superstars and dominate our social news feeds. New specific customers can be attracted with social networking and successful influencers. It will introduce your hotel to the audience prefer as on social media you can target highly specific audiences

The very first guideline of marketing is to get people to talk about your product or service. Not only can influencers help people explore your resort, but also grow their understanding and help build your image. This all to thousands or even millions of people.

This trend will continue to develop for quite a while, even though the influencer market is arguably saturated there is still room for growth. Additionally, you must make sure you utilize the influencer that’s right for your hotel. An influencer that is into the car or beauty industry probably won’t have the target audience you’re looking for. Hotels and resorts should recognize their target market and discover an influencer whose followers are mostly from the said market. As soon as an influencer is discovered, contact them to strike a deal. This could be in the form of a free stay or cost cash money.

2. Micro-influencers and User Generated Content (UGC)

Micro-influencers are essentially influencers on a smaller scale. Rather than having audiences of 100K or more they might have 1K, or even less. However, the bonus could it be that it is easy to invite them for a cup of coffee and expose your resort to tens and thousands of individuals. It can be as easy as inviting your friends and relatives over and letting them share content.

A good suggestion is to compile a summary of potential influencers to work with and an overview of what you’re prepared to offer. Now it’s time to test your strategy and hopefully book your first success. If you don’t have time to carry out these activities it is recommended to obtain an agency like Hy-digital to help you create a good strategy.

Hotels should focus on the guest’s experience when talking about UGC. This will encourage the audience to engage with the resort on social media. The best way to get traction is to be involved in every step of the way in the customer’s journey. Think of a nice visitor card in the room, the receptionist mentioning your Instagram feed to clients and the frequent posting of images and Instagram Stories of your resort.

3. Instagram Stories

We frequently feel like we rattle on about Instagram Stories. Current research focuses on the fact that Instagram Stories are on the way to overtake traditional feed articles. This basically means that potentially more individuals will view your stories than see your posts. Inside our monthly reports, we come across the reach and impressions of Stories. It is clear to see that both these aspects are on a steady rise.

Stories and story highlights certainly are a way to immerse audiences into your resort. For example the hotels we work for have their pool, spa, fitness center, group, spaces, visitors, and location all separately highlighted in a story. At Hy-digital we make sure there is enough content for each story and rotate content accordingly (Stories last for 24 hours)

Trends come and go just like seasons, especially in the area of social marketing trends come and go constantly. Remaining ahead of future trends requires innovative, ‘out of the box’ thinking, and in-depth analysis of what works well for your hotel or resort. To stay up to date for the latest digital marketing news remember to subscribe to our social media channels @Hy-digital.