Digital marketing agency Bangkok
22 May 2019
Are you looking for a Digital Marketing Agency in Bangkok that is specialised in Google Ads (AdWords)? Read this article before you hire an agency. This article is full of relevant information to help you guide the way and choose the right agency for your company.
Why do you need digital marketing? Each company has different goals but it all comes down to reaching more people and convince them to purchase from your company. To do this efficiently, you have to take advantage of all the modern marketing possibilities. Digital Marketing is one of the most affordable ways to market your services, but only when you can use it efficiently. There are two options to do digital marketing. The first option is doing your digital marketing in-house. And the second option is hiring a digital marketing agency. We will explain the pros and cons in the paragraph below.
In-House Digital Marketing
We have had clients who tried to run their campaigns in-house. In 99% of the account, we see this would result in enormous costs because of wasted spend on targeting the wrong keywords and incorrect analytics and ads setup. After experiencing this, they are thinking that running ads do not work for their industry or that it is too expensive. Some problems that occurred were:
- Keyword Match Types
- Ad Extensions
- Negative Keywords
- Branded Campaigns
- Conversion tracking
- Google Ads suggestions
- Missed Deadlines
- Strategy does not get executed
- Reports do not align with Key Performance Indicators (KPI’s)
All of the examples above are not because of the incompetence of the one responsible for marketing. It is impossible to do it all alone, that is, if you want to have successful marketing campaign. Are you running your own marketing campaigns as best as you can, but you feel like you are not getting anywhere, maybe it’s time to hire a digital marketing agency.
Digital Marketing Agency
If you want or need to outsource your pay-per-click marketing to a digital marketing agency. There are a few questions you should ask yourself and the agency.
The questions that you should ask yourself
- What is the monthly budget that you are willing to commit to digital marketing?
- What is the company’s unique value proposition (USP)?
- What are your marketing goals and key performance indicators (KPI’s)
- Does your company have any brand guidelines or particular design styles?
- Who are your biggest competitors?
- When was your website built and what is the content management system (CMS)?
- What are your current marketing strengths and weaknesses?
- What is the return on investment (ROI) on past marketing campaigns?
- What keywords has your company been focusing on?
- Do you have access to your Google Analytics or Google Tag Manager account?
- What are your average sales per month?
- How many of your customers are repeat customers?
- What is your customer relationship management (CRM), email marketing and other marketing or sales software?
- What is your ideal process for communication and reporting with the agency?
- Are you interested in Social Media?
- What is your understanding of search engine optimization (SEO), social media marketing (SMM), Pay per Click (PPC) and inbound marketing?
The questions that you should ask the digital marketing agency
- How will you improve our search engine rankings?
- How much do your digital marketing services cost?
- How long will it take to see results?
- What do you need from me to ensure the best results?
- Can you show me some results from other clients?
- What types of content do you produce?
- What are the metrics that you include in your report?
- Are you Google partner certified?
- Do you have experience in running Google Ads?
- What tools do you use to optimize campaigns?
- Do you have experience in Facebook Ads?
- What is your content development strategy?
- How do you measure ROI?
- Do you set up analytics tracking?
- How do you improve the site’s conversion rate?
- Will we be able to see the actual spend on paid marketing campaigns?
Below you can find the services we offer as a digital marketing agency in Bangkok, Thailand. We specialize in a couple of industries that we are confident that our efforts will result in very satisfying results for our clients.
Our Digital Marketing Services
We first start by coming up with a strategy that is in line with the client's wishes. To have a detailed understanding of our clients current we ask clients to fill out a client intake form. After we discuss with the client and the team about their wishes, we will start working on the Marketing Strategy. In order to create a strategy, we first need to know the target customer of our client.
Creating a Buyer Personas with the following information.
- Education Level
- Job Title
- Income Level
- Relationship Status
- Favourite Websites
- Buying Motivation
- Buying Concerns
Breaking Down Sales Funnel
At Hy-Digital, we use the See-Think-Do-Care Framework by Google which is a modern equivalent to the old Awareness-Interest-Desire-Action (AIDA) Framework. With this framework, we look at the purchasing process in the modern customer journey. If you want to know more about this model have a look at the article: See, Think, Do, Care: A New Way to Communicate Your SEO strategy written by Christopher Hart over at SearchEngineJournal.com.
THE SEE CAMPAIGN
Our digital marketing sales funnel starts with targeting the largest addressable audience, the so called “See” campaign(s). We created a buyer persona in the previous step. These buyer personas are all the people that could be a customer of our client. To reach these people, we set up awareness campaigns to target their interests and websites they use in order to introduce and get familiar with the brand. Impressions, engagement, views, likes, etc. are KPI’s that you should keep track of for this campaign.
THE THINK CAMPAIGN
For the “Think” campaign, we are trying to reach people that show some commercial intent. These people are researching the product or service but not necessarily from our client. These people haven’t yet decided if-or-where they will buy. Click through rate (CTR), Page Depth, Goal per Visit value are the KPI’s to consider in this campaign.
THE DO CAMPAIGN
The audience that will be targeted in the “Do” campaign are people that are showing a lot of commercial intent. These are people that are actively searching the brand or product name or number and searching for reviews. Visitor loyalty, checkout abandonment rate, conversion rate, return on ad spend and profit are KPI’s to consider in this campaign.
THE CARE CAMPAIGN
People that have already purchased are very valuable to the client since they already know and experienced the brand. The “Care” campaign goes one-step further. The audience in this campaign are people that have more than one commercial transaction. These clients are considered “high priority” since they know the brand, purchased the product or service and were satisfied enough to do a repeat purchase. These clients are generally regarded as true brand ambassador’s. Repeat purchases, likelihood to recommend and customer lifetime value (CLV) are KPI’s to consider in this campaign.
In this illustration below, you can see which channels are used dependent on the part of the funnel the audience is in.
Create SMART Marketing Goals
Every marketing effort should originate from your marketing KPI’s. Setting SMART goals in marketing is a great way to start your journey. SMART stands for:
To know more about setting up these SMART goals, have a look at this article by Christine Schrader over at Conducter.com
Thinking about hiring a digital marketing agency in Bangkok? Contact us today!
- Digital marketing can help with numerous goals such as:
- Increase website traffic
- Create Brand Awareness
In order to execute the strategy we use several channels that have proved to have the best Return on Investment. Google Ads is one of the platforms we use to market our clients products or services. Below we will show some examples of how these types of ads look like.
Google Ads (AdWords)
SEARCH ADS (PAY-PER-CLICK (PPC) ADVERTISING)
Search Ads are based on search queries that people type into Google to solve a particular problem. Whether this would be a hotel in a place they are travelling or finding a marketing agency to help increase their revenue.
Shopping Ads are also based on search queries but it looks a bit different than Search Ads. And are also a lot different to set up than Search Ads.
SOCIAL MEDIA MARKETING
Next to Google PPC Advertising, we also specialize in creating content that is optimised for social media marketing such as the example below:
Data & Dashboarding
Running online marketing campaigns without data and analytics is like being blindfolded. Visitors might bump on to your website, but what you really want them to be is: your customer. By learning how they behave, what their interests are and where they spend most time on the web, you can measure data & fine-tune information available to your visitors, resulting in more conversion.
Monitoring & Tracking your Website Traffic = Knowing what you are doing. And knowing this, is the key to success. By knowing how your digital marketing efforts & campaigns are perceived by potential clients, you are able to adjust them specifically to optimizing your website’s performance. Through proper implementation of Google Analytics, we can measure the quality of traffic and gather real-time statistics of user interaction allowing us to improve your website, optimize your SEA, and modify your campaigns tagged properly with the right framework.
Google Tag Manager
After a basic setup of Google Analytics as measurement framework, it comes to down to mastering the online customer experience. Implanting a tracking code on the website is often insufficient when you want to measure multiple campaigns. Many times a tracking snippet is required on the web page for channels such as Facebook or Pixel. Google Tag Manager (GTM) allows us to set tracking events where we can easily, quickly and flexibly construct goals to measure specific campaigns.
Advantages of using GTM
- Faster website
- All tags and events managed from 1 location
- Easy testing and debugging.
- Time and Cost saving
- Google Datastudio
By creating a dynamic and interactive dashboard tailored to your needs & company’s KPI’s, you can have a real time report that is available and up to date anytime by combining multiple data sources onto one report. We’ll help you turn reporting from being a lengthy task to a quick & easy one! We make use of Google Data Studio to create accumulated visualizations with the data that is essential to you.
If you want get in touch with our lead digital marketing specialist, please contact us to see how we can work together.