How Landing Page Optimization will Lead to Higher Booking Rates
20 May 2019
A landing page is the page of your website that visitors land on after looking up a particular keyword or seeing a certain advertisement. It will play a large role in determining whether people will book a night in your hotel or resort.
Turning traffic into bookings with the correct landing pages
When you succeed in solving the initial problem in digital marketing, getting traffic to your website, the aim is to convert them into a buyer. When people come to your website they quickly make a decision whether they like your content, style and brand. Which in turn will decide if they are interested in buying. If they don’t find the content they were looking for while searching or clicking on your advertisement they will leave and most probably will never return. Getting your website ranked for a certain keyword is difficult enough, so make sure that your website and landing pages are optimized. Make sure that when a person clicks on your website on google or advertisement on facebook that they get what they were looking for. Nobody who is searching for a romantic getaway wants to end up on a page for a party hostel.
Different Landing Page Optimization Strategies
There are several techniques that can be deployed when playing around with different landing pages for different buy-intents. At Hy-digital we can help with the optimization of your website and their landing pages. It can help increase the amount of people booking your hotel or resort by significant amounts. Hy-digital works with some of the following strategies:
A/B Test Landing Pages
A/B Testing refers to the strategy where two different versions of a landing page are created. By testing the amount of bookings per landing page and the general response of visitors once they have landed on your website you can decide which landing pages to use and which ones not to use. When using A/B test landing pages you can test both your ideas at the same time. The page that gets a more positive booking rate will be kept for further use.
Rule-Based Optimization Pages
A number of tools can be utilized to get information about your visitors. These tools can then help you decide which landing pages to show your audience based on factors such as their geographic location, search criteria, and any other specifications you would like to apply.
Analysis-Based Landing Pages
By studying the bounce rate of a page (people that leave the page immediately), the time people spent on particular pages, and the page where they exited the website landing pages can be optimized. Once this information has been collected you can go ahead and edit the pages that are not doing so well and duplicate the strategy from the pages that are getting a higher booking rate.
Call-to-Action Based Landing Pages
A very important part of an optimized website is to be able to guide the user from getting on our landing page to actually booking a room. By optimizing your landing pages for the different tasks you want your users to complete you can start the contact with your potential customers. Think about obtaining their information, email address or their potential booking dates. By obtaining this information you can target your customer with much more precise marketing and advertising.
X-Factor Landing Pages
All of the above factors can play a part in the creation of the ideal landing page. However, sometimes all the analysis in the world doesn’t compare to the x-factor some landing pages contain. This x-factor can be a combination of experience, intuition and general audience knowledge. Hy-digital will help you every step of the way, whether it is a data-based approach to these landing pages or a strategy based on years of experience we are here to help you every step of the way