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Hylomarketing - HY DIGITAL Our Digital Marketing Agency’s Rebranding Story

7 April 2019
Umi Meder

Hylomarketing

For the past few months, HyloMarketing has been undergoing a lot of changes. From meetings on values, web design, potential clients, photoshoots – the ongoing changes have worked up to a slick look and feel! And we are proud to announce that we are now Hy Digital.

Why rebranding?

That’s where a company can level up! Hy Digital provides its clients with consultation services on digital marketing strategies, SEO services, data mining for insights and more. Digital marketing helps you move forward while establishing loyal customers.

That’s where a brand’s identity comes in.

We had a simple color palette of red tints with black and similar shades. Red stands out and we wanted to grab the attention of our customers. Similar to how chaotic Bangkok can be but we’re the red thread that pulls through. We’ve used the same concept and upped our color scheme with an orange that pops. Not only does it grab your attention but it evokes strong emotions and pushes you to act.

Orange is also a positive colour, in combination with our site’s new look and feel, we wanted to create a sense of trust. Being a tech-savvy company means that we want our customers to connect with us and the services we provide. Data can be represented in many different ways so dashboards need to appeal to our clients in a way that the data speaks for itself. Findings insights never looked so easy!

We now use a lot of white because white creates the space to paint a picture, a picture that we want you to co-create with us. With white as the backdrop, it makes room for our brand’s name which carries a bit of might and brings focus to the forefront. Hy is short, yet punchy and it stays top of mind for our customers. We want this to be a going in point for our audience, we want to tell a story with our brand. We have the know-how, and then some!

We Listen. We Learn. We Execute.

Rebranding was important for us because it creates more value for our company by providing direction for our employees, which in turn, does the same for our customers.

Branding really starts at the core for us. Hy is evolving and we want to capture that in our brand. We’re an out-of-box, forward-thinking and solution data-driven company with the flexibility of creating exciting pathways in your digital marketing strategy.

Our company is dedicated to uniting brands, people, and data. Digital should be an experience and we want to give our clients a feeling of our purpose with our rebranding. Our team is here to bring your company forward with tailor-made solutions. Data-driven digital marketing technology is only one click away!