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Digital Marketing Adaptation for the New Normal

2 August 2020
Bon Sarapong

Things will never be the same as they were before. Our routines are changing as our lives are upheaved by the changes brought by COVID-19.

The times of uncertainty are not easy for all of us. But they allow us a boost to move forward and advance the businesses we are overseeing.  

Let's take a look at some digital marketing insights, which, ideally, will assist you to market your brand more effectively in times of the downturn.

 

Individuals are reconsidering their values

The financial storm from the worldwide economy makes people reconsider their values. Which makes individuals see things in a different light. We now only focus on the most important things and try to ignore things that distract us from our primary goals. This means people will neglect irrelevant ads that pop up on any channel.

Marketers should research and focus customer needs, deliver the right message to them, and bring as much value as possible. 

 

Listen to your target audience

Social media is spreading the information via multiple channels and user discussions across the whole web with the wind speed. Listening to what they say about your brand whether product reviews or negative comments is the quickest and most straightforward way to define your customer needs. 

There are a lot of social media listening tools that can help you track brand mentions and see what people are currently talking about. Stay connected with your customers on social media and you will be able to react to a crisis immediately.

 

Optimize your brand messaging to the new customer goals and needs

Once you get a better understanding of your audience by listening to it on social media, conducting short surveys on your website, or sending them via email. You can use this information to optimize your brand messaging, and adjust your content.

 

Adapt your brand voice

The message you send out to your audience must be filled with understanding and empathy. Humanising a brand voice in the media to soothe the customer’s psychological discomfort and eliminate negative experience with a brand.

 

Offer helps

Understand what they need. Try to solve their issues in the easiest and most effective way possible. Using the “non-salesy” promotion works best today.

Focus on how you can help people with the content you share. They appreciate the value you deliver and will become more accepting and listen to your next message.

 

Share your story

By publishing quality and relevant articles, studies, and guides on your blog, Combining creative thinking, empathy, and data-driven marketing, you can bring additional value to your audience, attract more attention to your brand, drive website traffic, and gain customer loyalty. 

It will help you build positive relationships with customers and convert more sales.