Digital Marketing Approach in the Wake of Covid-19 Outbreak
30 March 2020
Businesses are all facing challenging times as the economic impact of Coronavirus starts to bite, and the panic has led companies to rethink their marketing budget. The crisis is forcing companies to reevaluate many aspects of their financial plans for the foreseeable future and to reassess their digital marketing strategies.
While many think it’s best to stop your marketing effort during an economic crisis, we believe it is wise not to completely stop digital marketing. Instead, you just need to be strategic about how you continue to market, including channels and messaging.
By revamping your existing marketing campaigns, there is a great opportunity to be found to grow your businesses' online presence or increase online sales. Focusing your efforts on digital marketing in the wake of the coronavirus outbreak will give you a competitive advantage over your competitors who may not be so quick to react.
Ads on social media become a huge opportunity
While the majority of marketers are pulling back their ad budgets, anticipating a downturn which resulted in the rise in ad inventory, people, on the other hand, are spending time quarantining themself at home and hence more time online.
With these two factors, it means that we (as a marketer) are in a time where clicks are relatively cheap, therefore low-risk for ad tests and experimental on different platforms.
Optimize your SEO and sort your rank better
As more people are spending time online, there are more search activities and with that being said, businesses with a strong SEO & content strategy have an advantage over their competition, who is probably doing everything they can to build an inbound machine right now.
By building your processes and workflow, ensuring data quality with consistent measurement, building an audience and customer base, and creating quality content that ranks, you have the opportunity to push ahead and come out on top while others lose traction across channels.
Email marketing becomes sexy again
While a lot of people are pulling away from social and being self-quaratined at home, marketers should be paying more attention to email marketing in order to keep in touch with your customers on a consistent basis.
Without commutes, people tend to spend time working from home and probably checking their emails. Therefore, it is a great opportunity for you to build credibility and relationship with your customers. By segmenting your customers into different lists and sending them highly personalized content based on their preferences during this outbreak really shows that you care about them.
Develop and optimize your own business strategies
During the midst of Coronavirus, many businesses have been forced to rethink the way they should approach digital marketing strategies. However, to make it simple, you can take these following proactive steps during the time where your business transactions might get canceled or postponed.
- Ensuring your website content is well-optimized for search
- Improving your own website for the best user experience
- Updating your Google My Business page