5 Latest Digital Marketing Trends in 2020
2 August 2020
As we enter a new decade and tech continues to change rapidly, we want to take the opportunity to share the digital marketing trends we’re excited to see more. So let's take a look at 5 latest digital marketing trends in 2020.
1. Video Marketing
Video marketing is one of the most effective digital marketing trends today to market products to potential clients. This marketing strategy is starting to be widely used by startups or or even larger companies. So, why video marketing? One of the advantages of using video marketing is the cost (budget), which is much cheaper. According to the results of Tubular Insight's research on 1,000 respondents, 96% of respondents chose to buy a product after watching an interesting video about a particular product review. It is evident that content in the form of digital videos has a positive impact on the business marketing process.
2. Voice Marketing
Voice marketing can be considered as one of the newest types of digital marketing trends. Most people prefer visuals, but on the other hand, the use of audio or sound content is still massively used and is a unique marketing trend in 2020 Much like radio advertising, voice marketing trends can be an effective way of marketing products to clients. Evidently, one of Google's research on voice marketing stated that 72% of people listen to audio as part of their daily routine, such as listening to news from the radio or podcasts in the evening and at night.
3. Influencer Marketing
OAs the name implies, this digital marketing trend uses the role of influencers in social media, namely popular artists, celebrities, or YouTubers. In exchange for the publication, influencers will be paid to market and get to know products to the public through uploading their photos or videos on social media. Research from Influencerdb states that influencer marketing statistics have continued to increase from 2013 to 2018, whether it's marketing in the form of video, photo or voice content. This method of promotion through influencer marketing strategies tend to be fast and effective. Moreover this is highly effective to target younger audiences, in which almost everyone is diligently surfing on social media, especially Facebook and Instagram.
Have you ever heard the term Chatbots before? If not, Chatbots is an automatic chat feature on the site or instant messaging service. Chatbots use the help of robots or virtual characters to answer all responses or chats from customers. In fact, the trend of digital marketing through Chatbots has been around for a long time. But lately, Chatbots are gaining higher traction in the digital marketing world.
5. Search Engine Optimization (SEO)
By definition, Search Engine Optimization (SEO) is an effort to optimize a website to get top rankings in search results. SEO techniques in the world of digital marketing are usually applied to optimize online businesses/ websites to get the highest ranking in Google search engine results. By implementing a number of SEO optimization steps, the potential for organic traffic to online store websites also increases. So, prospective buyers will find it easier to find your online selling website.